Service
We Drive App Installs and In-App Revenue From Google Campaigns
App campaigns require different structure than search. We build audience targeting, creative testing frameworks, and bidding strategies that lower your cost per install and increase the quality of users you acquire.
More demand, lower cost per lead, and revenue you can trace
What changes with Google App Advertising Services
Google App campaigns managed to drive quality installs and in app engagement, using the full Google network to reach users most likely to act.
More enquiries, tighter spend, and a pipeline you can forecast
What Google App Advertising Services covers
We're getting installs, but we can't tell which ones turn into retained, paying users
- Complete install attribution
- Machine learning that's properly fed
- Bidding tied to lifetime value
- Retention and cohort visibility
More reach, better conversion, and reporting you can act on
How an engagement runs
The work runs in a fixed sequence, so you always know what happens next.
- Firebase and event configuration We implement Firebase integration and configure conversion events so Google's machine learning optimization has accurate signal to work from.
- Creative assets and campaign structure We develop diverse text, image, and video assets for testing, and structure campaigns around your app's monetization goals and lifetime value targets, including deep linking for smoother onboarding.
- Ongoing quality optimization We monitor day one and day seven retention, in app behaviors, and lifetime value, adjusting target cost per install or cost per action bids so you acquire users profitably rather than just acquiring volume.
A number agreed up front, a report you can read, and no surprises
What we watch once the work is live
The work is only done when the numbers move. We agree the measure before anything starts, then report against it every month. Each stage has one owner and one check, from firebase and event configuration through ongoing quality optimization. The published scopes are App Campaign Setup, Multi-Channel App Campaign Program, Full-Scale App Growth Program, so you can see what each one covers before you choose. If google app advertising services is not producing the number we agreed, that is our problem to solve, not yours to chase.
What you gain with us
User acquisition we build on retention, not just installs
Complete install attribution
Firebase integration tracks installs and post install events so you know exactly which campaigns are driving measured revenue.
Machine learning that's properly fed
Diverse creative assets across text, image, and video give Google's Universal App Campaign algorithm the variety it needs to test and optimize placements across Search, Play, YouTube, and Display.
Bidding tied to lifetime value
Target cost per install and cost per action bids are set from your verifiable user economics, not arbitrary benchmarks.
Retention and cohort visibility
We track day one and day seven retention and in app revenue so you know whether acquired users are sticking around and monetizing.
Choose the package we recommend for you
App Campaign Setup
Starting at$500
- Firebase integration and conversion event setup
- Universal App Campaign structure across core Google properties
- Initial creative asset set for machine learning testing
- Monthly performance reporting
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App Campaign Setup
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Multi-Channel App Campaign Program
Starting at$980
- Full Universal App Campaign management across Search, Play, YouTube, and Display
- Diverse creative asset development for ongoing testing
- Deep linking implementation for smooth onboarding
- Weekly retention and cohort analysis
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Multi-Channel App Campaign Program
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Full-Scale App Growth Program
Starting at$1,960
- Full scale app campaign management tied to lifetime value targets
- Advanced audience targeting using competitor apps and lookalike modeling
- Ongoing bid strategy refinement across install and in app action goals
- Weekly reporting on retention cohorts and in app revenue
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Full-Scale App Growth Program
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Prices above are for marketing purposes and do not represent the fully scoped project.
What you get when you work with us
How we take you from tracking setup to retained users
01 Firebase and event configuration
02 Creative assets and campaign structure
03 Ongoing quality optimization
Ready to start? We are ready when you are.
Our setup takes about 2 weeks, with campaigns live within 9 business days and month-to-month terms after that.
Questions our clients ask us
What to expect when you work with us
What's the setup timeline?
Setup for Google App Advertising moves through Firebase and event configuration, then creative assets and campaign structure, then ongoing quality optimization. We give you an exact timeline for each phase once the project is scoped, not an open ended estimate.
What's the entry level budget?
App Campaign Setup, our entry tier, starts at $500 and covers Firebase integration and conversion event setup. That's the floor for Google App Advertising.
What's the billing schedule?
It runs as a monthly project at your chosen tier price, $500 to $1,960, billed the same way each month rather than in a lump sum.
Which kinds of apps make up most of your client base?
Most of our Google App Advertising clients come from ecommerce and marketplace apps, subscription and membership apps, fintech and consumer finance apps, and health and fitness apps, the categories where install-to-revenue tracking matters most. If your app falls outside that list, the process doesn't change.
How is performance reviewed?
We run weekly testing based on user quality metrics, not just install volume.
What's the difference between App Campaign Setup and Multi-Channel App Campaign Program?
App Campaign Setup covers Firebase integration and an initial Universal App Campaign structure across core Google properties. Multi-Channel App Campaign Program adds full campaign management across Search, Play, YouTube, and Display, deep linking implementation, and weekly retention and cohort analysis.
Do you need access to our app's analytics before starting?
Yes. Firebase integration and conversion event configuration in phase one gives Google's machine learning accurate signal to optimize toward, which is why it comes before any creative or campaign work.
How do you decide what to bid for an install?
Target cost per install and cost per action bids are set from your verifiable user economics, lifetime value and retention data, not arbitrary industry benchmarks.
What counts as a successful campaign here?
Day one and day seven retention and in-app revenue, not install volume alone. A cheap install that churns immediately isn't success by our measure.
Do you handle creative asset production?
Yes. We develop diverse text, image, and video assets so Google's Universal App Campaign algorithm has the variety it needs to test and optimize placements across Search, Play, YouTube, and Display.
What is deep linking and why does it matter?
Deep linking sends users from an ad directly into the relevant in-app screen instead of a generic app-store landing, smoothing onboarding and reducing early drop-off. It's included from Multi-Channel App Campaign Program up.
Can this work alongside our organic app store optimization?
Yes. Paid Universal App Campaigns and organic app store presence reinforce each other, install attribution data from this service also informs what your store listing should emphasize.
How often do you report on results?
Monthly performance reporting on App Campaign Setup, weekly retention and cohort analysis from Multi-Channel App Campaign Program up, so bid adjustments happen before a bad batch of installs eats the budget.
What happens if retention data shows a problem?
Target cost per install or cost per action bids get adjusted, and campaign structure gets revisited, before the issue compounds across a larger budget.
Is there a contract or can we cancel anytime?
This runs month to month at your chosen tier price after campaigns go live, no long-term contract required.
About Google App Advertising Services
Google App Advertising Services combines 3 deliverable areas into one engagement. Google App campaigns managed to drive quality installs and in app engagement, using the full Google network to reach users most likely to act. The work runs in 3 defined stages: Firebase and event configuration, Creative assets and campaign structure, Ongoing quality optimization. Published scopes: App Campaign Setup, Multi-Channel App Campaign Program, Full-Scale App Growth Program. Current tiers run from $500 to $1,960. Scope and price are agreed in writing before anything starts.
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