Google Analytics
We use Google Analytics (GA4) to track website traffic and visitor behavior.
Google Analytics (GA4) is Google's free platform for tracking website traffic and visitor behavior.
What it changes
What changes when we run it
We measure which pages, channels, and campaigns drive traffic and conversions, so our budget aligns with what works.
More enquiries, tighter spend, and a pipeline you can forecast
Where Google Analytics fits
We use Google Analytics (GA4) as our web and app analytics platform, tracking visitor behavior, traffic sources, conversion events, and audience demographics through an event-based data model. It replaced Universal Analytics and serves as our baseline for measuring what marketing and site changes actually do.
- We use Google Analytics (GA4) as our web and app analytics platform
- It replaced Universal Analytics and serves as our baseline for measuring what marketing
- We measure which pages, channels, and campaigns drive traffic and conversions
More reach, better conversion, and reporting you can act on
How an engagement runs
Every engagement starts with a short call, then a written plan and a price before any work begins.
A number agreed up front, a report you can read, and no surprises
What we watch once the work is live
The work is only done when the numbers move. We agree the measure before anything starts, then report against it every month. If google analytics is not producing the number we agreed, that is our problem to solve, not yours to chase.
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About Google Analytics
Google Analytics is a platform we build on for clients rather than something we sell under our own name. We measure which pages, channels, and campaigns drive traffic and conversions, so our budget aligns with what works. Scope and price are agreed in writing before anything starts.