Frequently asked questions
How Do You Handle SEO During Website Redesigns or Migrations?
We's straight answer: How Do You Handle SEO During Website Redesigns or Migrations?
How Do You Handle SEO During Website Redesigns or Migrations?
In our experience, A redesign or migration is one of the highest risk moments for SEO, since URL changes, content removal, or structural shifts can wipe out rankings built over years if handled carelessly. The process includes mapping every existing URL to its new destination with proper redirects, preserving or improving on page SEO elements in the new design, and monitoring rankings and traffic closely in the weeks after launch to catch problems fast.
Our on Protecting rankings through a redesign
In our experience, this question usually comes from a business that either has a redesign already planned and is worried about losing ground, or has already redesigned once and watched their traffic drop afterward. What actually protects rankings depends on how thorough the redirect mapping is, missed or broken redirects are the single most common cause of post migration ranking loss.
Related questions our clients ask
A few related questions our clients ask us
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