Challenge we solve
How we solve Website Not Secure (HTTP vs HTTPS)
In our experience, this issue is a site or specific pages being served over unencrypted HTTP instead of HTTPS, meaning data between browser and server travels without TLS encryption. It typically happens when a site never completed a SSL migration, or completed it partially, leaving some URLs, subdomains, or internal links still pointing to http:// versions. Google has confirmed HTTPS as a ranking signal and modern browsers display an explicit 'Not Secure' warning in the address bar for HTTP pages, which damages both user trust and search visibility.
How we solve Website Not Secure (HTTP vs HTTPS)
In our experience, this issue is a site or targeted pages being served over unencrypted HTTP instead of HTTPS, meaning data between browser and server travels without TLS encryption. It typically happens when a site never completed a SSL migration, or completed it partially, leaving some URLs, subdomains, or internal links still pointing to http:// versions. Google has confirmed HTTPS as a ranking signal and modern browsers display an explicit 'Not Secure' warning in the address bar for HTTP pages, which damages both user trust and search visibility.
Why this happens (and how we fix it)
In our experience, this typically happens when a site never completed a full SSL migration, or completed it only partially, leaving some URLs, subdomains, or hardcoded internal links still pointing to the http:// version even after the main domain moved to HTTPS. Mixed content, where a HTTPS page still loads an image or script over HTTP, is a common leftover of the same incomplete migration.
What it costs you while it goes unfixed
In our experience, google has confirmed HTTPS as a ranking signal, and every modern browser displays an explicit 'Not Secure' warning in the address bar for HTTP pages, which visibly damages visitor trust the moment the page loads. That combination hits both search visibility and on page conversion at the same time, for a fix that in most cases is a one time server level redirect rule.
How we resolve it
01 Diagnose
We audit your current setup and identify the root cause.
02 Fix
We implement targeted corrections using proven methods.
03 Verify
We confirm the issue is resolved and monitor for recurrence.
Ready to grow your business with us?
Get a free audit from Arising Media. We identify what is holding your business back and show you exactly how to fix it.