Challenge we solve
How we solve Uppercase Letters In URLs
Uppercase letters in URLs means a site's URL paths contain mixed or capital letters, such as /About Us instead of /about us. This is a technical SEO risk because URL paths are case sensitive at the HTTP protocol and web server level, so /About Us and /about us can be treated as two distinct URLs unless the server explicitly normalizes them. When both variants resolve without a redirect between them, it creates duplicate content and splits any links or ranking signals pointing to either version of the URL.
How we solve Uppercase Letters in URLs
Uppercase letters in URLs means a site's URL paths contain mixed or capital letters, such as /About Us instead of /about us. This is a technical SEO risk because URL paths are case sensitive at the HTTP protocol and web server level, so /About Us and /about us can be treated as two distinct URLs unless the server explicitly normalizes them. When both variants resolve without a redirect between them, it creates duplicate content and splits any links or ranking signals pointing to either version of the URL.
Why this happens (and how we fix it)
This usually comes from a CMS or CDN that generates URL paths directly from page titles or file names without forcing lowercase normalization, so a page titled 'About Us' produces an URL like /About Us instead of /about us. Manually created pages and uploaded files are especially prone to this since there's no automated slug generation step involved, and Windows based development environments make it worse because their file systems are case insensitive, so the mismatch never surfaces until the files are deployed to a case sensitive Linux server.
What it costs you while it goes unfixed
URL paths are case sensitive at the HTTP protocol and server level, so /About Us and /about us can be served as two entirely distinct URLs unless the server explicitly normalizes or redirects between them. When both resolve, search engines can index both as separate pages, splitting any links or ranking signals pointing to either version instead of consolidating them onto one canonical URL.
How we resolve it
01 Diagnose
We audit your current setup and identify the root cause.
02 Fix
We implement targeted corrections using proven methods.
03 Verify
We confirm the issue is resolved and monitor for recurrence.
Ready to grow your business with us?
Get a free audit from Arising Media. We identify what is holding your business back and show you exactly how to fix it.