Arising Media

Challenge we solve

How we solve Self Hosted Font Issues

In our experience, self hosted font issues cover problems like missing font display declarations, unoptimized font formats, or serving full font families instead of subsetted WOFF2 files when fonts are hosted on the site's own server rather than a CDN. These typically arise from exporting fonts directly from design tools without a build step that subsets glyphs or converts to modern compressed formats. The result is larger font payloads and longer blocking or flash of invisible text periods that degrade Largest Contentful Paint and Cumulative Layout Shift.

How we solve Self Hosted Font Issues

In our experience, self hosted font issues cover problems like missing font display declarations, unoptimized font formats, or serving full font families instead of subsetted WOFF2 files when fonts are hosted on the site's own server rather than a CDN. These typically arise from exporting fonts directly from design tools without a build step that subsets glyphs or converts to modern compressed formats. The gain is larger font payloads and longer blocking or flash of invisible text periods that degrade Largest Contentful Paint and Cumulative Layout Shift.

Why this happens (and how we fix it)

In our experience, self hosted font problems usually start when fonts are exported directly from a design tool like Figma or Adobe and dropped into the theme's assets folder without a build step that subsets the glyph set or converts the file to WOFF2. Font display is left at its browser default because it has to be set explicitly in the @font face CSS rule, and that line is easy to skip when a developer is focused on getting the typeface to simply appear on the page.

What it costs you while it goes unfixed

In our experience, full, unsubsetted font families carrying every weight and character set add unnecessary kilobytes to every page load, and a missing font display value leaves the browser to choose its own fallback behavior, which on many browsers means invisible text until the font finishes loading. Both problems compound to hurt Largest Contentful Paint directly, and a font swap after layout can also trigger visible Cumulative Layout Shift as text reflows into its final typeface.

How we resolve it

01 Diagnose
We audit your current setup and identify the root cause.
02 Fix
We implement targeted corrections using proven methods.
03 Verify
We confirm the issue is resolved and monitor for recurrence.

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