Challenge we solve
How we solve Redirect Loops
In our experience, A redirect loop occurs when a sequence of redirects eventually points back to an URL earlier in the same chain, creating an infinite cycle with no resolution. This typically results from conflicting redirect rules, such as a HTTPS enforcing rule and a www normalization rule that reference each other incorrectly, or a CMS level redirect that contradicts a server level one. Browsers and crawlers will halt after a set number of hops and show an error, meaning the page becomes completely inaccessible to users and unindexable by search engines.
How we solve Redirect Loops
In our experience, A redirect loop occurs when a sequence of redirects eventually points back to an URL earlier in the same chain, creating an infinite cycle with no resolution. This typically outputs from conflicting redirect rules, such as a HTTPS enforcing rule and a www normalization rule that reference each other incorrectly, or a CMS level redirect that contradicts a server level one. Browsers and crawlers will halt after a set number of hops and show an error, meaning the page becomes completely inaccessible to users and unindexable by search engines.
Why this happens (and how we fix it)
In our experience, this typically outputs from two redirect rules that contradict each other, a HTTPS enforcing rule and a www normalization rule that reference each other incorrectly, for example, or a CMS level redirect setting that conflicts with a separate server level redirect rule, each one sending the request back toward an URL earlier in the same chain. It often surfaces only after a hosting change or plugin update introduces a new rule without checking it against existing ones.
What it costs you while it goes unfixed
In our experience, browsers and crawlers halt after a set number of redirect hops and display an error, which means the affected page becomes completely inaccessible to verifiable visitors and entirely unindexable by search engines. Unlike most technical SEO issues that degrade performance or visibility, a redirect loop is a total failure state, the page simply doesn't work for anyone until the conflicting rules are found and resolved.
How we resolve it
01 Diagnose
We audit your current setup and identify the root cause.
02 Fix
We implement targeted corrections using proven methods.
03 Verify
We confirm the issue is resolved and monitor for recurrence.
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