Challenge we solve

How we solve Nofollow On Internal Links

In our experience, this means internal links (links between pages on the same domain) carry a rel="nofollow" attribute, which tells search engines not to pass ranking signal through that link and, historically, not to necessarily crawl it. It usually happens accidentally through CMS or plugin defaults, overly broad nofollow rules applied site wide, or copy pasted templates that included nofollow for an unrelated reason. Since nofollow is meant for untrusted or paid external links, applying it internally blocks the natural flow of internal link equity and can suppress the discovery and ranking of the linked pages.

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How we solve Nofollow on Internal Links

Why this happens (and how we fix it)

In our experience, this is almost always accidental, a CMS or SEO plugin applies a site wide nofollow rule intended for external or paid links, but the rule isn't scoped narrowly enough and catches internal links too, or a template was copy pasted from a page originally built with a legitimate reason for nofollow, and the attribute carried over into unrelated internal links without anyone noticing.

What it costs you while it goes unfixed

In our experience, since rel="nofollow" was designed to prevent passing ranking signal to untrusted or paid external destinations, applying it to internal links blocks the natural flow of link equity between a site's own pages. That can meaningfully suppress the discovery and ranking potential of the linked pages, effectively telling search engines to disregard connections between pages the site owner actually wants connected.

How we resolve it

01 Diagnose

We audit your current setup and identify the root cause.

02 Fix

We implement targeted corrections using proven methods.

03 Verify

We confirm the issue is resolved and monitor for recurrence.

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