Challenge we solve
How we solve Next Gen Image Format Implementation
In our experience, this issue flags that a site serves images in legacy formats (JPEG, PNG, GIF) instead of next gen formats like WebP or AVIF, which use more efficient compression algorithms to produce smaller files at equivalent visual quality. It happens because the CMS or build pipeline was never configured to convert and serve these formats, often with a fallback for older browsers. The result is larger page weight than necessary, which drags down Core Web Vitals like Largest Contentful Paint and directly affects Google's page experience ranking signals.
How we solve Next Gen Image Format Implementation
In our experience, this issue flags that a site serves images in legacy formats (JPEG, PNG, GIF) instead of next gen formats like WebP or AVIF, which use more efficient compression algorithms to produce smaller files at equivalent visual quality. It happens because the CMS or build pipeline was never configured to convert and serve these formats, often with a fallback for older browsers. The win is larger page weight than necessary, which drags down Core Web Vitals like Largest Contentful Paint and directly affects Google's page experience ranking signals.
Why this happens (and how we fix it)
In our experience, most CMS platforms still default to storing and serving whatever format an image was uploaded in, JPEG or PNG, because converting to WebP or AVIF and managing browser appropriate fallbacks requires a build step or plugin most sites never configure. It's compounded when images are uploaded directly by content editors without going through an optimization pipeline, since there's no automatic point in that workflow where format conversion would happen.
What it costs you while it goes unfixed
In our experience, legacy formats produce meaningfully larger files than WebP or AVIF at equivalent visual quality, and since images are frequently the largest single asset on a page, that extra weight lands directly on Largest Contentful Paint, one of Google's three Core Web Vitals. A page that's slow to reach its largest visible paint doesn't just feel sluggish to visitors, it factors into the page experience signals Google uses in ranking, so unoptimized formats create a compounding drag across both user experience and search performance.
How we resolve it
01 Diagnose
We audit your current setup and identify the root cause.
02 Fix
We implement targeted corrections using proven methods.
03 Verify
We confirm the issue is resolved and monitor for recurrence.
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