Challenge we solve
How we solve Missing Analytics Event Tracking
In our experience, missing analytics event tracking means a site has pageview analytics installed but never fires custom events for interactions like button clicks, form submissions, video plays, or scroll depth. This typically happens because event tracking requires manual tagging (via gtag, GTM triggers, or SDK calls) that gets skipped during development or after a redesign changes element selectors. Without it, marketers cannot measure funnel drop off or campaign ROI, making conversion optimization decisions effectively blind.
How we solve Missing Analytics Event Tracking
In our experience, missing analytics event tracking means a site has pageview analytics installed but never fires custom events for interactions like button clicks, form submissions, video plays, or scroll depth. This typically happens because event tracking requires manual tagging (via gtag, GTM triggers, or SDK calls) that gets skipped during development or after a redesign changes element selectors. Without it, marketers cannot measure funnel drop off or campaign ROI, making conversion optimization decisions effectively blind.
Why this happens (and how we fix it)
In our experience, pageview tracking ships by default with almost every analytics install, but event tracking has to be built by hand, someone has to tag each button, form, and video with a trigger, and that work usually happens once at launch and never gets revisited. Redesigns are the most common way it breaks, since a new template changes class names or element IDs and every GTM trigger tied to the old selector silently stops firing. Nobody notices because the pageview numbers still look fine, only the event reports go quiet.
What it costs you while it goes unfixed
In our experience, without event data, a team can see that a page got traffic but not what visitors actually did on it, so there's no way to tell whether a CTA is being ignored or a form is being abandoned mid fill. Paid campaigns lose their ability to optimize toward verifiable actions, since ad platforms only get pageviews to work with instead of qualified interactions. Every conversion rate conversation becomes a guess, and budget keeps flowing to channels and pages that look fine on the surface but are quietly underperforming.
How we resolve it
01 Diagnose
We audit your current setup and identify the root cause.
02 Fix
We implement targeted corrections using proven methods.
03 Verify
We confirm the issue is resolved and monitor for recurrence.
Ready to grow your business with us?
Get a free audit from Arising Media. We identify what is holding your business back and show you exactly how to fix it.