Case study
Tami Hair Studio Inc
Tami Hair Studio Inc built a strong digital presence with us. New web and SEO work grew local search visibility and new client bookings.
The problem
Where We Started With Tami Hair Studio Inc
When Tami Hair Studio Inc, a specialized beauty salon serving the New York market with knowledge in human hair wigs and hairpieces for black women, partnered with us for complete website redesign and ecommerce development, they were facing the hurdles common to many specialty beauty businesses trying to expand beyond their local customer base. Despite having built a reputation for providing high quality one hundred percent human hair products including bob wigs, long wigs, short wigs, and natural hairpieces through their physical locations in Queens and surrounding areas, their existing website failed to capture the growing online market for high end hair products. The disconnect between their strong in person service and their weak digital presence was preventing them from reaching customers nationwide who valued quality human hair pieces that offered the natural appearance and longevity that synthetic alternatives could not match. Their previous website lacked the professional presentation and ecommerce functionality needed to compete with larger hair product retailers who led search gains for terms like human hair wigs, natural hairpieces, and black hair care products.
The win
What We Changed
Tami Hair Studio operates as a successful multi channel business that combines their established local knowledge with a professional online presence, reaching hair care customers throughout the United States who value quality human hair products and expert guidance. Tami Hair Studio changed from incomplete web presence to full digital showcase of everything they offered with redesigned website effectively communicating complete value proposition and enabling potential clients to discover all services and products available.
What happens next
The gains above reflect work that is still active. Tami Hair Studio Inc, Case Study continues to work with us an ongoing basis, refining the same channels that produced these numbers rather than starting over with a new vendor every year.
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