Case study
Landscape Lighting Pro
Landscape Lighting Pro grew its local search visibility with a new digital presence from us. The web and SEO work brought in qualified leads.
The obstacle
Where We Started With Landscape Lighting Pro
When Landscape Lighting Pro approached us, they were at a critical juncture in their business growth, preparing to expand from their established Upstate New York market into Florida. As a professional outdoor lighting company with years of experience serving residential and commercial clients in the Northeast, they recognized that their existing branding and digital presence would not effectively support their ambitious expansion plans. Their website looked dated and failed to convey the professional quality of their work, while their service vehicles lacked cohesive branding that would establish credibility in new markets. The company understood that entering the competitive Florida market would require more than just opening a new location, they needed a complete visual identity overhaul that would position them as an established, reliable provider from day one. Without strong branding and digital presence, they risked being perceived as outsiders in a market where local reputation and professional appearance carried significant weight in customer decision making.
What we did
Our system
Our system began by developing a complete graphic design strategy that would unify their brand across all customer touchpoints. We created a bold new visual identity that balanced professional professionalism with approachability, using colors and imagery that would resonate in both their Northern and Southern markets. The logo design incorporated elements that subtly referenced both quality workmanship and outdoor beauty, working effectively on everything from business cards to large format vehicle graphics. For their vehicle wrap designs, we developed eye catching graphics that turned their service fleet into mobile billboards, featuring dramatic before and after imagery of landscape lighting installations. The vehicle designs included clear contact information, service highlights, and QR codes linking to their new website, ensuring that every vehicle became an active marketing tool as crews traveled between job sites. We created multiple wrap variations for different vehicle types in their fleet, from compact service vans to larger installation trucks, maintaining visual consistency while improving the design for each vehicle's unique dimensions. The website redesign focused on creating a powerful digital platform that would serve both their established Upstate New York customer base and their new Florida market. We built separate landing pages for each region, featuring relevant project portfolios, local testimonials, and region defined content that addressed the unique lighting needs of each climate.
The output
What We Changed
Landscape Lighting Pro operates successfully in both markets, with their unified brand identity supporting continued growth and expansion into additional regions. Landscape Lighting Pro established cohesive visual identity with the new logo strengthening customer confidence and professional credibility, and user project increased 15 percent as improved website design attracted more visitors and kept them engaged longer. Local visibility increased 20 percent across markets with location based pages improving discoverability, changing them from invisible in expansion markets to prominent when customers searched for landscape lighting services.
Want a similar takeaway?
Tell us where you are and what is in your way. We will scope a plan you can act on.